Overview

Digital Amoeba is Corporate Innovation Lab by Telkom Indonesia that incubate and accelerate ideas from its employees which create digital innovation and digital talents.

Problem Statement

• Users stop at the "Submit Idea" stage, not completing the journey to the investor dashboard.

• Lack of understanding of how to attract investors.

  
  

Background

Idea Box is a crowdsourcing platform designed to gather and match innovative ideas with investors. From the analysis conducted, the total number of users has shown positive growth, with an increase of 7.7% from January to February and 8.7% from February to March 2022.

However, upon closer examination, the majority of Idea Box users are new users, accounting for 74%, while return users make up only 26%. This indicates that returning users are less inclined to revisit and use the Idea Box platform.

Further analysis of the funnel data revealed a significant drop, particularly during the stage where users receive a notification prompting them to check their email. Funnel data from March 2022 showed that the largest drop rate occurred at this stage, with a percentage as high as 56.06%. This issue is critical, as it hinders users from completing the designed journey, thereby limiting business objectives such as increasing conversion rates and publishing more ideas on the dashboard.

Thus, further research is necessary to identify the root causes of user issues and pain points at this stage so that targeted improvements can be made effectively.

Support Metrics

• Conversion Rate

• Drop Rate

• Satisfaction Rate

• Revenue

  
  

Stakeholder Mapping

• Decider : Product Owner Ideabox

• Accountable : Business Owner Ideabox

• Responsible : Squad Team

• Consulted : Expert Team

• Informed : Another Team

  
  

Research Plan

Methodology:

1. Data Analysis: Identify specific pain points through platform data (Google Analytics, Firebase).

2. Survey: Screen participants for usability testing and gather initial insights.

3. Moderated Usability Testing: Observe user behavior during critical tasks in the journey.

   
   

Schedule Research

Research Questions

• What challenges do users face during the "Submit Idea" journey on Idea Box?

• What are the habits of users when interacting with the platform?

• What are user needs and motivations for consistently using Idea Box?

• How can non-users be encouraged to adopt the platform?

  
  

Research Goals

• Identify the issues users face when completing the journey of submitting ideas on the Ideabox platform.

• Understand user behavior while using the Ideabox platform.

• Determine the needs of users on the Ideabox platform.

• Explore what motivates users to engage with the Ideabox platform.
  
  

Participant Criteria

Group 1: Existing Users

• Gender: Male & Female.

• Age: 18–34.

• Locations: Jakarta, Surabaya, Bandung, Semarang, Makassar.

• Interests: Innovation and idea creation.

Group 2: Non-Users

• Gender: Male & Female.

• Age: 18–34.

• Locations: Same as above.

• Interests: Innovation but not using Idea Box yet.

Demography

• Please enter your email address. (Short Answer Question)

• Please enter your name. (Short Answer Question)

• How old are you currently?

• Where is your current residence?

Behavior

1. Are you someone who is interested in creating innovations?

   YES

   NO

2. If you answered "Yes," please describe the innovations you have created.
   (Long Answer Question)

3. If you answered "No," please explain why you are not interested in creating innovations.
   (Long Answer Question)

4. Have you ever used the Ideabox platform?

   YES

   NO

5. If you answered "Yes," what were your purposes for using the Ideabox platform?
   (Long Answer Question)

6. If you answered "No," why are you not interested in using the Ideabox platform?
   (Long Answer Question)

Willingness to Participate in UT Interview

1. Are you willing to participate in the interview?

   YES

   NO

2. If Yes, please provide your contact number. (Short Answer Question)

3. If No, what makes you uninterested in participating in the interview? (Long Answer Question)

   
   

Task for Usability Testing

You have an idea for innovation but struggle to find investors. You learn about Idea Box as a platform for idea matchmaking with investors. You decide to submit your idea. Please complete the submission process on the platform.

Post-Task Questions:

1. What did you just do?

2. What did you like about the task?

3. Did you encounter any difficulties?

4. On a scale of 1–7, how would you rate the ease of completing this task?

5. Why did you give this score?

6. What can be improved to achieve a score of 7?

Insights

Empathy Map:

• Says: "I thought the journey was complete after submitting the idea and receiving the notification."

• Thinks: The process is too long and unclear due to email-related delays.

• Does: Stops the journey after receiving the notification, assuming it’s complete.

• Feels: Frustrated by the lengthy process and lack of clarity.

Key Findings:

• The lengthy journey and email notifications are the primary pain points.

• Users fail to recognize the need to continue beyond the notification stage.

Recommendations

1. Improve the Journey:

   • Streamline the process by reducing steps.

   • Provide clear, actionable notifications guiding users to the next step.

2. Enhance Notifications:

   • Include compelling messaging encouraging users to wait for email responses.

3. Increase Awareness:

   • Use tooltips or progress bars to show remaining steps in the journey.

4. Shorten Waiting Times:

   • Automate processes where possible to reduce delays.

We don’t create products, We build people who create products

We succeeded in creating many Digital Talents & Digital Products by building a capable Innovation System.