Product Overview

As a Product Manager, I led the project to enhance the Englishvit website, including redesigning the promo page to improve objective was to create a more engaging and efficient user experience to boost user engagement, maximize conversions, and strengthen the Englishvit brand image.

Problem Statement (Before Redesign)

• Unappealing Design: The previous design lacked professionalism and had minimal visual elements.

• Suboptimal Navigation: Promo information was poorly structured, making it difficult for users to access.

• Weak Call-to-Action (CTA): The CTA buttons were not prominent and failed to encourage user actions effectively.

  

Key Changes in the Redesign (After)

• Professional Visual Design: Enhanced visuals with vibrant colors, modern illustrations, and consistent branding.

• Clear Information Structure: Daily promos are displayed in card format with promo codes and quotas, making them easier to understand and choose.

• Countdown Timer: Added a timer to create urgency and motivate users to act quickly.

• Improved CTA Buttons: Strategically placed “View Details” and “Chat with Admin Now” buttons with contrasting colors for higher visibility.

• Mobile-Friendly Optimization: Responsive design ensures a seamless user experience across all devices.

This Link: https://englishvit.com/today-promo

Results and Impact

• Increased Engagement: Average time spent on the promo page increased by 35%.

• Higher Conversions: Clicks on CTA buttons rose by 40%, supporting an increase in registrations and course purchases.

• Enhanced Brand Image: User feedback indicated the new design was more professional and appealing.

  
  

Key Features

• Promo Cards: Promo details are displayed in visually appealing cards, complete with quotas and promo codes.

• Countdown Timer: Creates urgency, encouraging users to take advantage of limited-time promos.

• Live Chat: Direct consultation with admins via WhatsApp for a more personalized user experience.

  
  

Learning as Product Manager

This project taught me the importance of iterative design based on user feedback and A/B testing to understand user behavior. Collaboration with design and development teams was crucial to the success of this redesign.

Next Steps

• Add personalized promo recommendations based on user preferences.

• Integrate promos with email marketing campaigns to reach a wider audience.