Improved and boosting informativeness and user engagement
Product Overview
Homeschooling Kak Seto is a non-formal education system that places children as the primary focus, using an "at home" or home-based approach.
Goals
Gather and summarize essential information to be included in a homeschooling website, such as curriculum details, teaching methods, schedules, and testimonials from parents and students. Additionally, conduct in-depth research on similar competitor websites, such as Homeschooling Kak Seto, to identify their strengths and weaknesses, and find opportunities for differentiation and improvement in the homeschooling website to be developed.
Competitor Analysis
Using the UX research method of 'Competitor Analysis' is crucial for this project as it allows us to evaluate and understand the strengths and weaknesses of similar homeschooling websites. This approach helps us identify industry standards and best practices, ensuring that our design not only meets but exceeds user expectations. By analyzing competitors, we can uncover opportunities for differentiation and innovation, tailoring our website to better address the specific needs and preferences of our target audience.
Bandung Alliance International School
British Schoool Jakarta
Laskar UI
JSI Homeschooling
Jakarta Intercultural School
Global Islamic School
Homeschooling Enterpreneur
Cikal
NB: After conducting initial competitor analysis research, a further in-depth analysis was carried out. From the 8 competitors identified in the initial analysis, 4 key competitors were selected for a more detailed examination related to Homeschooling Kak Seto. This selection was based on the relevance and strengths of each competitor within the homeschooling industry. The purpose of this in-depth analysis is to delve deeper into the strategies and advantages of the main competitors to identify opportunities and threats for Homeschooling Kak Seto.
Jakarta Intercultural School
Homeschooling Enterpreneur
British School Jakarta
Cikal
Analysis
Bandung Alliance International School
Homeschooling Enterpreneur
British School Jakarta
Cikal
Information that must we have
After conducting a competitor analysis, further research was carried out to determine the key information that should be included on the landing page. This research aims to identify the most important and relevant content for visitors (users). The research results indicate that the landing page should include information about programs and curriculum, the advantages of Homeschooling Kak Seto, testimonials from parents and students, as well as easily accessible registration procedures and contact details. This information is considered essential to provide a clear and appealing overview for potential users.
Information Architecture Landing Page
This phase focuses on organizing the landing page information to ensure that every feature and content is systematically arranged and easily accessible to users.
The Content Layout Design for HSKS Webpage
To design the content layout for the HSKS webpage, we begin with thorough research and analysis of the target audience and content needs, drawing inspiration from competitor websites. We then plan the main sections and subsections, ensuring a logical and user-friendly flow. Next, we create engaging content, including text, images, and multimedia elements. Wireframing and layout design follow, visualizing the structure and placement of content elements while maintaining brand consistency. After gathering and incorporating stakeholder feedback, we finalize the design and collaborate with developers for accurate implementation. Rigorous testing and optimization ensure the webpage functions seamlessly across devices. Finally, we launch the webpage and continuously monitor its performance, making improvements based on user feedback to keep the content relevant and engaging.
User Flow Website
A user flow is a visual representation for the user to map out each and every step take from entry point right through the final point. user flow helped us to understand how the user navigates through the app, what decisions they can possibly make and with that in mind make the entire user experience a wholistic one.
Conclusion
Based on our competitor analysis of the Homeschooling Kak Seto website, we've identified several key insights to enhance our own homeschooling website. Effective competitor sites prioritize clear and detailed information about their curriculum, teaching methods, and schedules, coupled with strong testimonials from parents and students. They also feature user-friendly navigation and visually appealing designs that enhance the user experience. By incorporating these elements, we can create a compelling and informative homeschooling website that meets the needs of our target audience and stands out in the market.
