Optimizing User Experience on Pilih Jurusan
Product Overview
PT Pilihanmu Indonesia Jaya is a startup that focuses on sufficiently developing education and the quality of human resources to adequately support the creation of Indonesia's golden generation in 2045 through the most outstanding online career consulting service called ”Pilih Jurusan.” “Pilih Jurusan” came with a grand vision to be a platform that can be accessed by junior high school, high school, vocational high school, and university students and all users who genuinely need proper guidance in determining successful careers.
Research Objectives
Propose actionable suggestions for enhancing the user experience based on research findings.
Compare Pilih Jurusan’s features, usability, and user experience with those of its main competitors.
Assess the overall usability, accessibility, and user satisfaction with the current Pilih Jurusan website.
Discover specific issues or challenges users encounter when navigating the website and using its features.
Business Objectives
identify opportunities to increase the number of users and transactions
Methods
Timeline Research
Week 1: April 15 - April 21
Preparation and Planning
April 15-16: Kick-off meeting to outline research objectives, scope, and methodologies.
April 17-18: Finalize research plan, timeline, and participant recruitment strategy.
April 19-21: Develop and test interview guide and competitive analysis framework.
Week 2: April 22 - April 28
In-Depth Interviews
April 22-23: Recruit and schedule participants for in-depth interviews.
April 24-26: Conduct in-depth interviews with 5 participants.
April 27-28: Transcribe and analyze interview data and insights.
Week 3: April 29 - May 5
Competitor Analysis
April 29-30: Conduct a detailed analysis of Aku Pintar’s features, testimonials, counselor information, and product displays.
May 1-2: Conduct a detailed analysis of Skill Academy’s features, testimonials, counselor information, and product displays.
May 3-5: Compare and contrast findings to identify strengths, weaknesses, and opportunities for Pilih Jurusan.
Week 4: May 6 - May 12
Data Analysis and Reporting
May 6-8: Synthesize findings from in-depth interviews and competitor analysis.
May 9-10: Develop actionable insights and recommendations for enhancing Pilih Jurusan.
May 11-12: Prepare and finalize the research report, including visual aids and summaries.
Procedure
Introduce ourself and explain the purpose of the interview.
Ask questions systematically and in-depth.
Thank the interviewee for their time.
Convey the next steps and how the information will be used.
Review the interview results to identify key themes and insight.
In-Depth Interview
Let’s meet the user (User Canvas)
Based on the research before, let's get to know our users with specific profile through user canvas.
Affinity Mapping
After collecting information from interview, created an Affinity diagram to have a better look and understanding of the user.
Competitor Analysis
Direct Competitor
After conducting the competitor analysis, the next step is to identify and analyze direct competitors to understand their strategies, strengths, and weaknesses, as well as to identify opportunities that Pilih Jurusan can leverage to enhance its competitive advantage in the market.
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Prioritization Matrix
Solution
Conclusion
The UX research for Pilih Jurusan highlights the importance of creating a centralized, user-friendly platform that caters to the specific needs of its users. By implementing the proposed design solutions, Pilih Jurusan can enhance its competitive advantage, provide valuable support to students and their families, and ultimately help users make informed decisions about their educational and career futures. This approach not only addresses the current pain points but also positions Pilih Jurusan as a reliable and indispensable resource in the educational landscape.
