Introduction
As part of Telkom Indonesia's prestigious Telkom Digistar 2024 program, I had the opportunity to dive deeply into the field of UI/UX design. This training focused on building foundational and advanced design skills, from user research and wireframing to prototyping and user testing, tailored specifically for real-world applications.
Guided by industry experts, I tackled real-world design challenges, enhancing my skills in creating impactful digital experiences.
Product Overview
Logee is a logistics platform designed to streamline business operations by providing efficient, user-friendly solutions for transportation management. With a focus on optimizing customer experience, Logee ensures smooth logistics processes, helping businesses grow and scale effectively.
Problem
Logistics plays a critical role in the success of modern businesses, especially in industries that rely on efficient transportation and timely deliveries. However, many companies face challenges in managing their logistics operations, such as poor user engagement on their platforms and low conversion rates. These issues stem from ineffective landing page designs, unclear value propositions, and insufficient user support. Recognizing these pain points, Logee aims to provide a streamlined logistics platform with a focus on enhancing the customer experience, improving conversion rates, and optimizing business operations.
Challenges
The main challenge was optimizing Logee's landing page to increase user engagement and conversions. Problems such as weak CTA visibility, slow website access, limited user support, minimal trust elements, and complex information hierarchies hinder user interaction and quick decision making.
Customer Segments
E-Commerce Company
Retailers
Manufacturers
Wholesalers and Distributors and other business's
Key Deliverables
Research: Competitor Analysis
Lean Canvas: Here
Business Model Canvas: Here
Moodboard: Collection of visual materials style or concept
Wireframes: Create low-fidelity wireframes for initial layouts
UI Design:
Solution
Our team introduced several solutions, such as enhancing the visibility of CTA buttons, adding a Support Hub with live chat, highlighting trust indicators like client logos and success stories, and streamlining service descriptions to boost clarity and user experience.
Conclusion
The redesign of the Logee landing page effectively resolved key UX challenges, enhancing both usability and aesthetics. The success of the project was confirmed by positive user feedback and a projected boost in engagement and conversion rates.
